Adidas, which was the state sponsor out-of FIFA additionally the Industry Glass given that 1970 and you may offered the new sponsorship package having FIFA until 2030, released this new 2014 Community Cup T-shirts from inside the February. It brought about a lot of debate and consequently Adidas had to remove her or him out. The explanation for rage try brand new sexualised sign out of Brazilian female and you can due to the tricky measure away from sexual tourist from inside the Brazil (each other while the a different perception/logo and as truth) the Brazilian customers panel Embratur required their withdrawal.
One to T-shirt gift suggestions an excellent sexy woman inside swimsuit having open hands, which leaves an opinion you to definitely the woman is welcoming men to come to Brazil (or perhaps to her), while the terminology ‘Lookin’ so you can get Brazil’ you are going to indicate a new way of rating than just scoring an objective.
It is best to to read your website from the Nicole Froio towards the Protector in the hypersexualisation and stereotyping away from Brazilian female here.
He’s strongly tackling the difficulty of associating Business Glass from inside the type of and you may Brazil generally to sex tourism. Embratur Chairman Flavio Dino said during the a letter provided for Adidas: “This new Brazilian somebody and especially the Brazilian women need one respectpanies must not remove the fresh new government out of Brazilian men given that destinations.” Embratur is attempting difficult to avoid the profit of goods one connect Brazil’s visualize to sexual interest, simply because they have to lso are-photo Brazil from the attention of one’s foreign people. Ler mais